Create a responsive email advertisement campaign for an existing jewelry company, Baublebar. Create a mailer to send out to go along with the campaign. Redesign the existing logo to include a logo mark.
The advertisement was created for the existing jewelry company Baublebar, and uses their current typography from their logo but added a geometric B consisting of a circle and rectangular bar for a logo mark. The logo mark also included a bar around the company name to draw the eye towards it. The campaign photography was created using gold jewelry with two flash gels for lighting. The slogan merry and bright was chosen to represent the holiday collection as well as the shine of the materials. The email advertisement was prototyped in XD using the campaign photography as well as the logo and words that were given a neon effect. The campaign features four images of the different collection pieces with a shop now link to allow users to shop the collection. Below the imagery links to different holiday price points and categories are listed allowing users quick access to what they are looking for. In addition to the digital marketing campaign, an advertising mailer was created to send to customers’ addresses, featuring details and design elements that were used in the digital version, along with additional photography images, allowing Baublebar to connect with customers who may not get their marketing emails.
