Redesign a logo for Best Western Premier in black and white and using two Pantone Matching System colors. Create an identity system using the redesigned logo on business cards, letterhead, and envelope.
With multiple logo design changes over the years, Best Western is most known for its red and yellow crown design. The well-known logo was redesigned in 2015 to a monogram BW in blue for Best Western and a red BWP monogram for their Premier hotels. The current Best Western Premier typography features a font mixing serif elements with script, making it feel comforting, but not high end. The current logo features a generic monogram with the letters BWP. The redesigned logo features
a southwestern inspired color palette since the companies headquarters are located in Arizona and uses two Pantone Matching System colors. The redesigned logo was inspired by a best in show ribbon combined with a W. The bold geometric font makes it easier for customers to see from far distances and makes it feel modern and luxurious. The color palette stands out from the scenery without being overpowering, with its deep turquoise and red clay color scheme, customers will be reminded of the southwest and its ties to Best Western at any location.
