Create a packaging design for a company. Create a product concept and branding identity, including developing the company name and determining product category and industry.
Clarity is an organic tea company that focuses on transparency in its ingredients. The logo combines elements of tea leaves with prisms to represent clarity and clearness. The product uses a clear glass jar allowing customers to see the product inside. Each tea satchel uses clear pyramid tea bags, allowing customers to see the tea leaves. The tea satchel tags are color-coded to the tea types with clear instructions on how to make the tea listed on the satchel tag. Flavors include lavender earl grey, represented by a muted purple-gray, rose hibiscus, represented by a muted rose color, and citrus mint, represented by a greenish-teal color. The individual tea satchels were hand created by printing them out, cutting each tag, and attaching them to premade tea satchels. The product was then photographed with flash lighting, against a white background to give it a crisp look. The logo and ingredient label were later added in Photoshop to represent the final product design. A style guide was created to show the color scheme, logo and tagline, typography, tags, and labels.
