Create a packaging design for a company. Create a product concept and branding identity, including developing the company name and determining product category and industry.
Hex is a beeswax candle company that produces candles that are inspired by nature and the season of Halloween. Hex combines the idea of enchantment with the hexagon and its association with bees. Bees use
the hexagon shape for its effectiveness of strength and efficiency, which inspired the overall product. The logo combines the hexagonal shape of the honeycomb with an etched style tree and vines wrapping around it to represent nature. The typography used on the product is a mix of serif font that gives uniqueness and hand-stamped quality to the work. The candle itself is a geometric shape with a wood lid, that has been engraved with the logo. The product was photographed and styled using reflective mirror elements and twigs to show nature. The logo and labels were later added in Photoshop to represent the final product design. A style guide was created showing the color scheme, typography, logo, and labels. A box that will contain the candle was created using Adobe Dimensions and the sticker label was added to show the final design.
