Create an advertisement campaign to promote Huntsville Young Professionals (HYP). Redesign existing logo to give a modern and sleek feeling.
The existing HYP logo features the letter HYP surrounded by a networking symbol, with the words to the right with Huntsville and then Young Professionals left-justified underneath. The redesigned HYP logo combines the letters HYP with the concept of connection. The tagline for HYP is creating opportunities to connect, and inspired the interconnectedness of the letters in the redesigned logo. The logo features a modern san serif typeface for the words Huntsville Young Professionals, with each word written underneath the other so the acronym HYP appears. The logo and name are located in a rectangle to give it a modern, sleek, and professional feel. A style guide was created showing the black and white versions of the logo, and three color logos in gold, red, and teal are shown. The color scheme was used in the existing logo and offers different options for branding. The ad campaign uses the teal from the color scheme as the background to offer a calm, yet professional feeling. The main graphic in the ad is a circle with different geometric segments, used to represent networking and connectivity. The images used show young professionals in different environments. Around the circle graphic are the words explore, network, connect, allowing viewers to understand the main purpose of HYP. The words are asymmetrically balanced to give the ad movement.
