Create an in-store advertising campaign for Panera Bread. The campaign will consist of three ads to sell the new healthy eating options, fresh avocado toast, turkey roaster sandwich, and vegan soup and bread. The campaign should have a continuous illustrative look, color scheme, and layout. The campaign must keep the Panera logo the same, and can have a maximum of three Pantone Matching System solid coated colors as well as the three Pantone colors used in the Panera Bread logo.
The final design features illustrations of the ingredients used in each new menu item. By focusing on the ingredients, customers will relate the new items with the fresh and wholesome health benefits. Instead of wondering what is in the new products, customers will be able to know exactly what is in their food. Each design features a three-word slogan saying healthy tastes with a descriptive adjective for each menu item. The slogans are handwritten in cursive to add whimsy and liveliness and match the illustrative ingredient designs.
